Treat Designing an end-to-end product that makes personalized nutrition feel effortless.

Treat is a personalised nutrition product designed to turn complex health data into practical, everyday guidance. It brings meal planning, nutrient tracking, recommendations, and progress insights into one coherent mobile experience.

We partnered with the Treat team from the initial product idea through launch, shaping the brand, product strategy, UX and UI, motion language, design system, and Flutter implementation as one connected experience.

Personalised nutrition involves dense information: calories, macros, biomarkers, meal plans, and recommendations all compete for attention. The challenge was to make that depth useful without making the product feel clinical or overwhelming.

The experience also needed to support very different moments, from a quick meal check to a detailed review of progress, while staying approachable enough to become part of a daily routine.

Treat moved from an early idea to a complete product released in the app stores. The final experience connects onboarding, planning, daily tracking, and deeper health insights through a clear visual hierarchy and a warm, recognisable brand.

The shared design system and Flutter foundation give the team a consistent way to expand the product as new nutrition journeys, recommendations, and data views are introduced.